Press Release

Feb 05, 2026 Semarang

Bali Wellness and Beauty Expo 2026 Holds Market Sounding in Semarang, Encouraging Collaboration within the Wellness and Beauty Industry

SEMARANG — As part of efforts to expand market reach and strengthen engagement among national wellness and beauty industry stakeholders, the Bali Wellness and Beauty Expo (BWB Expo) 2026 held a Market Sounding event at Novotel Hotel Semarang on Thursday, 5 February. The event is part of a national promotional series ahead of The Second Bali Wellness and Beauty Expo 2026, which will take place on 4–6 June 2026 at the Bali Beach Convention Center, The Sanur Bali Special Economic Zone (SEZ). This was conveyed by BWB Expo Managing Director, Dr. Diah Permana, in Semarang on 5 February 2026.Dr. Diah Permana further explained that the Market Sounding aims to introduce the concept, business opportunities, and participation schemes of The Second Bali Wellness and Beauty Expo 2026 to industry players, associations, brand owners, distributors, practitioners, and MSMEs in the wellness and beauty sector across Semarang and its surrounding regions. “This initiative also serves as a platform for dialogue to capture regional market aspirations and needs, which hold strong potential for the development of health- and lifestyle-based industries,” said Dr. Diah Permana, a Doctor of Tourism graduate from Udayana University.According to Dr. Diah Permana, Semarang holds a strategic position as a center for trade, distribution, and industry in Central Java. “With Semarang’s role as a regional economic and logistics hub, this Market Sounding serves as a strategic step to encourage greater participation from regional wellness and beauty business players and connect them to broader markets through BWB Expo 2026,” she stated.For its 2026 edition, BWB Expo is targeting approximately 150 exhibitors and 5,000 professional visitors nearly double the figures recorded at its inaugural event in 2025, which attracted more than 3,000 professional visitors and featured 107 wellness and beauty brands from both domestic and international markets.Global Wellness Economy TrendsThe wellness industry has emerged as one of the world’s leading economic forces, valued at approximately USD 6.8 trillion, surpassing the pharmaceutical, sports, tourism, green economy, and information technology industries and accounting for around 60.3 percent of total global health expenditure. Regionally, Indonesia holds a strategic position as the largest contributor to the wellness economy in Southeast Asia, valued at approximately USD 55.8 billion, and ranks seventh in the Asia-Pacific region (Global Wellness Institute, 2025).The Global Wellness Institute also projects that the wellness economy will grow at an average annual rate of 7.6 percent, increasing from around USD 6.8 trillion in 2025 to nearly USD 9 trillion by 2029. This growth is primarily driven by sectors such as personal care and beauty, mental wellness, wellness real estate, and traditional and complementary medicine, in line with rising demand for holistic and preventive healthcare approaches.Responding to these trends, Bali Wellness and Beauty Expo Project Director Feri Agustian Soleh stated that the growth of the global wellness economy presents significant opportunities for national industry players to assume a more strategic role. “Indonesia’s strengths lie in its natural resources, local wisdom, and culturally rooted wellness products and services that align with global holistic health trends. Through Bali Wellness and Beauty Expo 2026, we encourage regional industry players to connect with national and international markets and expand sustainable collaboration opportunities,” he said.A National and International Collaboration PlatformBWB Expo 2026 is curated as a strategic platform that brings together a comprehensive ecosystem of health, wellness, and beauty sectors from both domestic and international markets. Beyond the exhibition, BWB Expo is designed as an integrated Business-to-Business (B2B) and Business-to-Consumer (B2C) platform, featuring business matching sessions, industry forums, brand presentations, panel discussions, and experiential programs that foster direct interaction between brands and consumers.The Market Sounding in Semarang completes a series of national promotional activities for BWB Expo 2026, following similar initiatives in Solo and Yogyakarta, and will continue in other cities including Jakarta and Bali. Through this series of activities, BWB Expo 2026 is expected to strengthen national wellness and beauty industry networks, expand market access for regional businesses, and support the growth of an inclusive and sustainable health-based industry in Indonesia.

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Feb 04, 2026 Yogyakarta

Bali Wellness and Beauty Expo 2026 Strengthens Wellness and Beauty Industry Networks through Market Sounding in Yogyakarta

YOGYAKARTA — In an effort to expand market reach and strengthen engagement among national wellness and beauty industry stakeholders, the Bali Wellness and Beauty Expo (BWB Expo) 2026 held a Market Sounding event at Royal Ambarrukmo Hotel Yogyakarta on Wednesday, 4 February. The event forms part of a national promotional series ahead of The Second Bali Wellness and Beauty Expo 2026, scheduled to take place on 4–6 June 2026 at the Bali Beach Convention Center, The Sanur Bali Special Economic Zone (SEZ). This was conveyed by BWB Expo Managing Director, Dr. Diah Permana, in Yogyakarta on 4 February 2026.Dr. Diah Permana further explained that the Market Sounding aims to introduce the concept, business opportunities, and participation schemes of The Second Bali Wellness and Beauty Expo 2026 to industry players, associations, brand owners, distributors, practitioners, and MSMEs in the wellness and beauty sector across Yogyakarta and its surrounding regions. “This initiative also serves as a platform for dialogue to capture regional market aspirations and needs, which hold strong potential for the development of health- and lifestyle-based industries,” said Dr. Diah Permana, a Doctor of Tourism graduate from Udayana University.According to Dr. Diah Permana, Yogyakarta was selected as one of the Market Sounding cities due to its strong ecosystem in education, culture, and the development of creative and knowledge-based industries. “Yogyakarta is home to rapidly growing human resources, communities, and wellness and beauty business players. This Market Sounding is a strategic step to build connectivity between regional industry players and a national and international exhibition platform,” she explained.For its 2026 edition, BWB Expo is targeting approximately 150 exhibitors and 5,000 professional visitors nearly double the figures recorded at its inaugural event in 2025, which attracted more than 3,000 professional visitors and featured 107 wellness and beauty brands from both domestic and international markets.Global Wellness Economy TrendsThe wellness industry has emerged as one of the world’s leading economic forces, valued at approximately USD 6.8 trillion, surpassing the pharmaceutical, sports, tourism, green economy, and information technology industries and accounting for around 60.3 percent of total global health expenditure. Regionally, Indonesia stands as the largest contributor to the wellness economy in Southeast Asia, valued at approximately USD 55.8 billion, ranking seventh in the Asia-Pacific region (Global Wellness Institute, 2025).The Global Wellness Institute also projects that the wellness economy will grow at an average annual rate of 7.6 percent, increasing from around USD 6.8 trillion in 2025 to nearly USD 9 trillion by 2029. This growth is primarily driven by sectors such as personal care and beauty, mental wellness, wellness real estate, and traditional and complementary medicine, in line with rising demand for holistic and preventive healthcare approaches.Responding to these trends, Bali Wellness and Beauty Expo Project Director Feri Agustian Soleh stated that the expansion of the global wellness economy presents significant opportunities for national industry players to take on a more strategic role. “Indonesia’s strengths lie in its natural resources, local wisdom, and culturally rooted wellness products and services that align with global holistic health trends. Through Bali Wellness and Beauty Expo 2026, we encourage regional industry players to connect with national and international markets and expand sustainable collaboration opportunities,” he said.A National and International Collaboration PlatformBWB Expo 2026 is curated as a strategic platform that brings together a comprehensive ecosystem of health, wellness, and beauty sectors from both domestic and international markets. Beyond the exhibition, BWB Expo is designed as an integrated Business-to-Business (B2B) and Business-to-Consumer (B2C) platform, featuring business matching sessions, industry forums, brand presentations, panel discussions, and experiential programs that foster direct interaction between brands and consumers.The Market Sounding in Yogyakarta is part of BWB Expo 2026’s broader national promotional roadmap, which has also been carried out in Solo and Semarang, before continuing to other cities including Jakarta and Bali. Through this series of initiatives, BWB Expo 2026 is expected to strengthen national wellness and beauty industry networks, expand market access for regional businesses, and support the growth of an inclusive and sustainable health-based industry in Indonesia.

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Feb 04, 2026 Solo

Expanding National Wellness and Beauty Industry Participation, Bali Wellness and Beauty Expo 2026 Holds Market Sounding in Solo

SOLO — As part of efforts to expand market reach and strengthen participation from national wellness and beauty industry stakeholders, the Bali Wellness and Beauty Expo (BWB Expo) 2026 held a Market Sounding event at Alila Hotel Solo on Wednesday, 4 February. The Market Sounding forms part of a nationwide promotional series ahead of the main exhibition, scheduled to take place on 4–6 June 2026 at the Bali Beach Convention Center, The Sanur Bali Special Economic Zone (SEZ). This was conveyed by BWB Expo Managing Director, Dr. Diah Permana, in Solo on 4 February 2026.Dr. Diah Permana further explained that the Market Sounding aims to introduce the concept, business opportunities, and participation schemes of The Second Bali Wellness and Beauty Expo 2026 to industry players, associations, brand owners, distributors, practitioners, and MSMEs in the wellness and beauty sector across Solo and its surrounding areas. “This initiative also serves as a platform for dialogue to capture regional market aspirations and needs, which hold strong potential for the development of health- and lifestyle-based industries,” said Dr. Diah Permana, a Doctor of Tourism graduate from Udayana University.According to Dr. Diah Permana, Solo was selected as one of the Market Sounding cities due to its rapidly growing ecosystem in the creative, health, beauty, and cultural industries. “The Market Sounding in Solo is a strategic step to build connectivity between regional industry players and a national and international exhibition platform, while also encouraging sustainable collaboration,” she noted.For its 2026 edition, BWB Expo is targeting approximately 150 exhibitors and 5,000 professional visitors nearly double the figures recorded at its inaugural event in 2025, which attracted more than 3,000 professional visitors and featured 107 wellness and beauty brands from both domestic and international markets.Global Wellness Economy TrendsThe wellness industry has emerged as one of the world’s leading economic forces, valued at approximately USD 6.8 trillion, surpassing the pharmaceutical, sports, tourism, green economy, and information technology industries and accounting for around 60.3% of total global health expenditure. Regionally, Indonesia stands as the largest contributor to the wellness economy in Southeast Asia, valued at approximately USD 55.8 billion, ranking seventh in the Asia-Pacific region (source: Global Wellness Institute, 2025).The Global Wellness Institute also projects that the wellness economy will grow at an average annual rate of 7.6%, increasing from around USD 6.8 trillion in 2025 to nearly USD 9 trillion by 2029. This growth is primarily driven by sectors such as personal care and beauty, mental wellness, wellness real estate, and traditional and complementary medicine, in line with rising demand for holistic and preventive healthcare approaches.Responding to these trends, Bali Wellness and Beauty Expo Project Director Feri Agustian Soleh stated that the expansion of the global wellness economy presents significant opportunities for national industry players to assume a more strategic role. “Indonesia’s strengths lie in its natural resources, local wisdom, and culturally rooted wellness products and services that align with global holistic health trends. Through Bali Wellness and Beauty Expo 2026, we encourage regional industry players to connect with national and international markets while expanding sustainable collaboration opportunities,” he said.A National and International Collaboration PlatformBWB Expo 2026 is curated as a strategic platform that brings together a comprehensive ecosystem of health, wellness, and beauty sectors from both domestic and international markets. Beyond the exhibition, BWB Expo is designed as an integrated Business-to-Business (B2B) and Business-to-Consumer (B2C) platform, featuring business matching sessions, industry forums, brand presentations, panel discussions, and experiential programs that foster direct interaction between brands and consumers.The Market Sounding initiative in Solo is part of BWB Expo 2026’s broader national promotional roadmap, which will continue in other cities including Yogyakarta, Semarang, Jakarta, and Bali. Through these efforts, BWB Expo 2026 is expected to strengthen national wellness and beauty industry networks, expand market access for regional businesses, and support the growth of an inclusive and sustainable health-based industry in Indonesia.

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Feb 02, 2026 Denpasar, Bali

The Second BWB Expo 2026 to Be Held in Bali, Targeting 150 Exhibitors and 5,000 Visitors

DENPASAR — Bali is set to once again host an international-scale wellness and beauty industry event through the Bali Wellness and Beauty Expo (BWB Expo) 2026, scheduled to take place on 4–6 June 2026 at the Bali Beach Convention Center, The Sanur Bali, located within the Sanur Special Economic Zone (SEZ).The announcement was made by BWB Expo Managing Director Dr. Diah Permana during a press conference in Denpasar on Monday (2 February 2026). Entering its second year, the event is targeting the participation of 150 exhibitors and approximately 5,000 professional visitors over the three-day exhibition.“This year’s visitor target is almost double that of the previous edition,” Dr. Diah said. By comparison, BWB Expo 2025 attracted more than 3,000 professional visitors, featuring 80 exhibition booths and 107 wellness and beauty brands from both domestic and international markets.Domestic participants at the inaugural event came from regions including Bali, Jakarta, Central Java, East Java, and North Sulawesi. International exhibitors and buyers were present from South Korea, Japan, and China, reflecting growing global interest in Indonesia’s wellness and beauty industry.Carrying the theme “Thrive in Bali: Where Wellness Inspires the World,” BWB Expo 2026 is positioned as a strategic platform that brings together the health, wellness, and beauty industry ecosystem from Indonesia and abroad. The event aims to expand market access, encourage cross-stakeholder collaboration, and strengthen the competitiveness of Indonesia’s wellness and beauty sector in the Asia-Pacific region.In addition to the exhibition, BWB Expo 2026 is designed as a Business-to-Business (B2B) platform through programs such as business matching sessions, business meetings, industry discussion forums, brand presentations, panel discussions, and workshops featuring national and international speakers. A Business-to-Consumer (B2C) approach is also incorporated to facilitate direct engagement between brands and consumers through experiential activities and interactive programs.In terms of institutional support, BWB Expo 2026 has received endorsement from the Ministry of Tourism and is supported by several other government bodies, including the Ministry of Health, Ministry of Industry, Ministry of Trade, Ministry of Cooperatives and SMEs, and the Ministry of Foreign Affairs. International promotional efforts have also been carried out through major global forums such as the ASEAN Travel Forum, Therapy World Tokyo, and World Travel Market London.By prioritizing sustainability principles, BWB Expo 2026 is expected to further strengthen Bali’s position as a global hub for the wellness and beauty industry, while simultaneously supporting the growth of an inclusive and sustainable health-based industry in Indonesia.

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Jan 15, 2026 Jakarta

Bali Wellness and Beauty Expo Strengthens Synergy with the Ministry of Tourism

Jakarta, 15 January 2026 – The Board of Directors of the Bali Wellness and Beauty Expo (BWB Expo) held an official audience with the Vice Minister of Tourism of the Republic of Indonesia, Ni Luh Puspa, on 15 January 2026. The meeting was also attended by senior officials from the Ministry of Tourism, including representatives from the Deputy for Marketing, Ni Made Ayu Marthini, and the Assistant for Tourism Products and Event Organization, Fransiskus Handoko. This audience marked a strategic step in strengthening synergy between event organizers and the government in supporting the development of Indonesia’s wellness and beauty industry.During the meeting, the Board of Directors of the Bali Wellness and Beauty Expo presented a comprehensive overview of the Bali Wellness and Beauty Expo 2026, including its vision, event concept, and the strategic role of the expo as a platform that brings together industry players, professionals, investors, and institutions within the wellness and beauty ecosystem. Bali Wellness and Beauty Expo 2026 is scheduled to take place on 4–6 June 2026 at the Bali Beach Convention Center, The Sanur Bali, under the theme “Thrive in Bali: Where Wellness Inspires the World.” The event will feature a range of flagship programs, including the main exhibition, a marketplace and knowledge hub, business matching sessions, as well as interactive activities with attractive prizes for visitors.The audience also discussed the significant potential of the wellness and beauty industry as a key driver of sustainable tourism growth and the national economy, particularly in Bali, which is internationally recognized as a world-class wellness destination. On this occasion, BWB Expo reaffirmed its commitment to fostering cross-sector collaboration, encouraging industry innovation, and promoting the implementation of sustainable business practices in line with national tourism policy directions.The Vice Minister of Tourism of the Republic of Indonesia, Ni Luh Puspa, welcomed the initiative of the Bali Wellness and Beauty Expo and expressed appreciation for the efforts undertaken to strengthen Indonesia’s position as an international wellness and beauty destination. During the meeting, she also conveyed the Ministry of Tourism’s commitment to supporting the participation of potential buyers at both national and international levels, as well as encouraging synergy between the organization of BWB Expo and various government programs.The organization of Bali Wellness and Beauty Expo 2026 is designed to align with Law Number 18 of 2025 on Tourism and to support the development of the Sanur Special Economic Zone (SEZ) as an international-standard hub for healthcare, wellness, and tourism services. In this context, BWB Expo is expected to serve as a strategic platform that connects industry stakeholders, investors, and government institutions within a globally competitive collaborative ecosystem.In line with this commitment, the Ministry of Tourism also expressed its support for promoting Bali Wellness and Beauty Expo 2026 through various digital platforms to enhance brand awareness and event visibility at both national and international levels.The Board of Directors of the Bali Wellness and Beauty Expo extends its highest appreciation for the support and attention provided by the Ministry of Tourism of the Republic of Indonesia in facilitating the successful organization of Bali Wellness and Beauty Expo 2026.This audience reflects the Bali Wellness and Beauty Expo’s commitment to continuously building constructive communication and collaboration with all stakeholders, in order to ensure that the event delivers tangible contributions to the sustainable development of the tourism, wellness, and beauty industries.Through strategic collaboration between the government and industry players, Bali Wellness and Beauty Expo 2026 is expected to further strengthen Bali’s role as an internationally relevant center for wellness and beauty, while also supporting the growth of a professional, inclusive, and sustainable industry, including through support for the participation of potential buyers at both national and international levels.

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