Welcome MessageWelcome Message
Messages from the Leadership of Indonesia Wellness & Beauty Entrepreneurs Association (IWBEA) & BWB Expo 2027
Helvi Moraza
Chairman of Advisory Board –
Indonesia Wellness & Beauty Entrepreneurs Association (IWBEA)
Vice Minister of MSMEs, Republic of Indonesia
It is with great pleasure that I welcome you to the third edition of Bali Wellness and Beauty Expo, held under the theme "From Bali to the World: Where Wellness Shapes the Future."
The global Wellness Economy is experiencing remarkable growth, creating new opportunities for innovation, entrepreneurship, investment, and sustainable economic development. Indonesia possesses exceptional strengths to become one of the world's leading wellness destinations through its rich biodiversity, cultural heritage, traditional wisdom, and creative industries.
Micro, Small, and Medium Enterprises (MSMEs) play a vital role within this transformation. They are not merely participants in the economy, but drivers of innovation, job creation, community empowerment, and inclusive growth. By strengthening MSMEs, we strengthen Indonesia's competitiveness in the global wellness marketplace.
Bali Wellness and Beauty Expo represents more than an annual exhibition. It serves as a collaborative platform that connects government, business, academia, healthcare institutions, investors, communities, and international partners to accelerate the development of a sustainable Wellness Economy.
I warmly invite all stakeholders to join us in this collective journey. Through collaboration, innovation, and shared commitment, we can build a stronger ecosystem that benefits not only Indonesia, but also contributes to the wellbeing of the global community.
On behalf of the Indonesia Wellness & Beauty Entrepreneurs Association, I sincerely welcome you to Bali Wellness and Beauty Expo 2027. May this platform inspire meaningful partnerships and lasting impact.
Thank you.
Diah Permana
Co-Founder and Managing Director
Bali Wellness and Beauty Expo (BWB Expo)
Chairwoman
Indonesia Wellness & Beauty Entrepreneurs Association
Every meaningful journey begins with a shared vision. Bali Wellness and Beauty Expo was founded with a simple yet ambitious aspiration: to create a platform where collaboration, innovation, and entrepreneurship come together to shape the future of the Wellness Economy.
Today, that vision continues to grow. From Bali to the world, we are building more than an exhibition. We are nurturing an ecosystem that connects government, industry, MSMEs, academia, healthcare institutions, investors, communities, media, and international partners in one collaborative platform.
We believe wellness is far more than a lifestyle. It is a new economic paradigm capable of improving quality of life, strengthening communities, empowering entrepreneurs, and creating sustainable prosperity.
Bali, with its unique harmony between culture, nature, spirituality, and hospitality, provides the perfect setting for this shared journey.
As Chairwoman of the Indonesia Wellness & Beauty Entrepreneurs Association, I warmly invite you to become part of this growing movement. Whether you join us as an exhibitor, sponsor, delegate, speaker, investor, policymaker, researcher, or wellness enthusiast, your participation contributes to shaping a healthier and more sustainable future.
Together, let us build meaningful partnerships, inspire innovation, and create lasting impact. Together, let us shape the future of wellness.
Welcome to Bali Wellness and Beauty Expo 2027.
