Bali Wellness and Beauty Expo (BWBE) 2025 Strengthens Global Collaboration through Seoul and Tokyo Roadshows

Bali Wellness and Beauty Expo (BWBE) 2025 continues to strengthen its presence and global collaboration through a series of international roadshows. Following a successful promotional event in Seoul, BWBE took its message to Tokyo on Wednesday, April 16, 2025, reinforcing its commitment to positioning Bali as a hub for the global wellness and beauty industry.

In Seoul, BWBE was featured during a promotional event hosted at the Indonesian Ambassador’s Residence on April 14, 2025. Organized in collaboration with the Indonesian Embassy in Seoul, the event highlighted Indonesia’s thriving creative industries, including beauty and wellness. Chargé d’Affaires of the Indonesian Embassy in Seoul, Mrs. Zelda Wulan Kartika, called upon Korean industry players to engage in partnerships involving investment, technology transfer, and collaborative incubation in sectors such as beauty care, cosmetics, and health equipment.

BWBE Co-Founders Diah Permana (Melali MICE) and Feri Agustian Soleh presented BWBE as a strategic platform that connects global industry players—especially from Korea and Southeast Asia—to introduce their products, build partnerships, and explore new markets through Bali.

On April 16, 2025, BWBE continued its international outreach with a roadshow in Tokyo, Japan. On the same day, BWBE representatives had the honor of meeting with the President of the Aroma Environment Association of Japan (AEAJ), Mrs. Chizu Kumagai, and the AEAJ Board of Directors. The meeting marked an important step in building institutional relationships and collaborative opportunities between Japan’s leading wellness association and Bali’s growing ecosystem of wellness tourism and beauty innovation.

These engagements are part of BWBE’s mission to foster cross-border partnerships, expand market reach, and promote innovation within the wellness and beauty sectors—while positioning Bali as a leading wellness tourism destination in Asia.

BWBE 2025, carrying the theme “Grow-well in Bali: Where Wellness Becomes Beauty,” is proudly supported by the Ministry of Tourism and Creative Economy of the Republic of Indonesia and will be held in Sanur, Bali, from June 27 to 29, 2025.